Exploring the Future of Beverage Industry 2017-06-26T03:31:59+00:00

Exploring the Future of Beverage Industry


A leading multinational company in the beverage industry was developing a strategy for the coming 5 years. We helped our client identify the emerging trends and opportunities within their industry and conducted in-depth market analysis.

Client Challenge

The client is a multi-million pound business that has been operating in the beverage industry for more than 100 years. As some of their competitors – some much younger than our client – are far larger and the competition was getting intense, there was a clear need for a successful investment strategy. They required assistance to shine a light on the global beverage industry to spot the rising opportunities.


Our consultants conducted comprehensive market analysis on a global scale across 80 countries and presented an in-depth analysis of the emerging trends to the client. Our team also examined the main players in each market segment and the impact of the latest technological changes with reference to the beverage industry. In addition, our team studied the likelihood of consolidation in this industry for the next 10 years investigating major suppliers, customers and competitors.

A team of 6 consultants worked on the project for 9 weeks and presented their findings to the company’s Chief Executive Officer when visiting their office in the East of England. Eventually, the FSC team provided a final report, which presents our findings and recommendations in over 400 pages, to help our client achieve a strategic advantage.

The project was completed conveniently before the client’s annual board meeting took place in the United States and the CEO reported that they extensively used our findings and suggestions whilst developing their overarching strategy. Consequently, the corporation decided to commission another project with us.

In this second project, we were asked to explore lucrative investment opportunities in 6 emerging economies – China, India, Nigeria, Indonesia, Philippines and Brazil. We created a new consulting team and investigated consumer demand, market sizes, trends, entry barriers and the like to discuss the risks and opportunities in these markets. The team focused on 8 segments (e.g. sports & energy drinks, juices, tea) in particular and worked closely with the client to improve the methodology.

To thoroughly discuss the investment opportunities in the target countries, our consultants decided to use more than 50 indicators (e.g. market concentration rates, sales volumes, per capita consumption) in their analyses. Over 1,400 raw data inputs were gathered and eventually a highly comprehensive index was developed. This allowed us to calculate the attractiveness scores of the market we investigated in a consistent and precise way.

We met the client at the end of the project to present the outcome of our quantitative analysis. Our team also delivered 6 country reports to provide further information on business culture, consumer preferences, growth drivers, relevant regulations, political environment and innovation in the target countries.

Our deliverables were examined by a team of business analysts working at this corporation and their Director of Sales and Purchasing confirmed that “First Step Consulting managed to gather some very useful intelligence that they will look to use to develop their strategies in overseas markets”. We are still in contact with the client and are likely to start more projects in the near future.

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